William Pitt Sotheby’s International Realty enhances its real estate marketing campaigns with MAXA Designs. It’s an enterprise-grade design automation platform developed specifically for brokerages and top-producing agents.
The platform utilizes advanced technologies, including automation and AI, to operate as a marketing center and design studio. William Pitt Sotheby’s uses it to maintain brand consistency and control in its marketing endeavors.
Meet William Pitt Sotheby’s International Realty
The Sotheby’s brand dates back to 1744 and remains one of the most renowned auction houses in the world.
The Sotheby’s International Realty department was founded in 1976 and is currently a leading global brand with over 1,000 representations in 81 countries and territories, with its US affiliate being one of the most successful.
In the US, Sotheby’s International Realty has offices across New York, Massachusetts, and Connecticut. This includes 27 offices and over 1,100 sales associates, who together have a proven track record of successfully selling properties across all price categories.
The brand is widely regarded for its luxury properties, high-end client service, and above all, impeccable marketing.
In marketing, the company’s philosophy is simple yet effective — luxury is found in the details, from overall branding, all the way down to materials like brochures.
Inside William Pitt’s Marketing Machine
Sotheby’s International Realty has a strong and successful marketing approach that incorporates sophisticated strategies for leveraging its powerful luxury brand, as well as exclusive media partnerships, which ensure its listings have a broad presence.
Moreover, their branding remains consistent in both the digital and print spheres, and hundreds of the company’s agents are trained to retain this brand image in their work. Despite this tight brand control, the company empowers its agents to ensure their talents can shine, benefiting both them and the Sotheby’s brand.
William Pitt Sotheby’s marketing software, made by MAXA Designs, plays a major role in the overall marketing efforts. It helps the company maintain a fast turnaround speed of new listings and promotions.
Moreover, this partnership enables Sotheby’s to create and use a broad range of marketing materials. The tool enables agents to easily create high-end visual content, both online and offline. The use of MAXA is more than preferred by the 1,000+ agents Sotheby’s International Realty has, as President Vin Socci has attested.
The company creates materials like luxury listing presentations, property flyers, and also entire social media campaigns to achieve broader local exposure.
What Is MAXA Designs?
MAXA Designs is a marketing center and design studio for the real estate niche. It helps you transform designs into modern, dynamic, and properly branded print and social media marketing templates for your marketing team. Moreover, it automates design creation and speeds up delivery at scale.
The platform is similar to Canva, but better for the real estate market as it’s optimized for real estate teams and brokerages. Besides the fact that you can create your own, you can also use countless templates that the MAXA designers have created.
You’ll also get access to more than a million copyright-free stock photos to use in your material, while you can easily upload your own images and use them as you see fit.
The platform utilizes advanced AI to automate a significant portion of your marketing content creation efforts. It can integrate with industry data while staying compliant.
The entire platform is cloud-based, allowing teams to use it regardless of their location or the distance between individual members. It’s one of the reasons why it’s William Pitt Sotheby’s marketing software of choice.
How William Pitt Sotheby’s Uses MAXA
As mentioned, MAXA Designs is the most widely adopted tool William Pitt Sotheby’s agents use. It’s thus fully integrated into the company’s daily marketing workflow.
For example, when a Sotheby’s agent logs into the MAXA platform, they can simply select a listing template they like, personalize it by adding the listing’s info, and then publish it immediately after.
All of this takes a few minutes at the most, which is one of the reasons that allows Sotheby's to use MAXA at scale. This works because the brand team controls the design guardrails, allowing agents to move quickly without worrying about compromising the uniformity of the brand. In other words, agents can focus on making sales, rather than learning to use software or spending excessive time creating materials from scratch.
Sotheby’s agents and other team members can easily design their own custom templates by using existing ones as a starting point, or making new ones if they have the time. It’s all about building them to meet Sotheby’s brand standards.
William Pitt Sotheby’s has used MAXA to design a broad range of posts for their social media channels, especially for Instagram, often using stock images that are available in MAXA's vast database. They all still seamlessly blend with the remaining visuals and text, as the MAXA platform allows their people to keep consistent branding elements with ease.
They have also created numerous printed materials, like flyers showcasing luxury listings, accompanied by high-quality images of the properties and detailed information about them. You can also see many quality brochures and postcards, both made with quality material and evoking luxury and style, both of which are deeply connected with the Sotheby’s brand.
Design Showcase: William Pitt Marketing Examples
In our William Pitt Sotheby’s case study, you can find a long list of marketing material created with the use of MAXA software. The main thing they all have in common is the William Pitt Sotheby’s International Realty logo, color, and other unifying brand elements that make this brand what it is. Take a look at the examples to see this in practice.
Why Other Brokerages Are Adopting MAXA
Both Sotheby’s and other large brands are adopting MAXA because it lets them scale their marketing efforts. The platform is for large brokerages with hundreds or thousands of agents, just like Sotheby’s.
Moreover, they can create marketing materials more quickly, all thanks to the advanced functionalities of MAXA and the incorporation of modern technologies, like automation through AI.
Lastly, they chose MAXA because the platform’s core principle is maintaining brand consistency and even compliance by locking in critical brand elements and implementing a specific admin control system.
Using MAXA is thus significantly more convenient and leads to a better ROI than having a multitude of disconnected manual design processes or relying on numerous freelancers. It’s why luxury brands like Sotheby’s are using the platform extensively.
All that’s left for you to do is consider whether your brokerage is ready to market like Sotheby’s and other luxury brands using MAXA Designs.
