Realty ONE Group International, a successful modern international lifestyle real estate brand, uses MAXA Designs to power its brand consistency. Over 20,000 agents from hundreds of offices globally use MAXA to customize content for their online and printed material.
The brand team uses MAXA to set the standards, while agents benefit from automation and AI to easily maintain brand consistency and develop stunning materials for their promotional efforts. This makes MAXA the main Realty ONE marketing software in use within this company.
Inside the Realty ONE Group Brand
From the humble beginnings in 2005, the Realty ONE Group has strived to be a modern real estate brand that’s far from your everyday boring real estate company. From the start, the brand sought to open its doors to everyONE, everywhere, a mission immortalized by the company’s name.
The brand does this by empowering its realtors with cutting-edge tools, including MAXA Designs.
Upon its launch by CEO and founder Kuba Jewgieniew, the brand attracted as many as 250 realtors within just 7 months. In 2012, Realty ONE Group underwent a transformation by opening a franchise division. More than a decade later, the group numbers over 20,000 professionals working in more than 450 locations in the US and over 25 other countries.
They started with a simple idea of disrupting the industry, but they became a true real estate phenomenon with no signs of stopping.
It’s now a global and highly recognizable brand, known for its bold visual identity that combines black and gold colors and its strong cultural values.
The main challenge Realty ONE faces is maintaining its premium, consistent brand look across such a massive presence, with thousands of marketers all having varied skills. That’s where MAXA Designs came into the picture, the primary Realty ONE marketing software that thousands of the company’s professionals use.
The Design Challenge at Scale and How Realty ONE Solved It
One of the main issues in marketing the real estate business is that it’s often challenging to maintain consistent branding. That’s largely because of how real estate is structured, with hundreds and thousands of offices in different locations and thousands of agents who are not in communication with each other. This leads to marketing being largely decentralized.
Agent marketing is often inconsistent because of this, which naturally leads to brand dilution. Moreover, this creates various design bottlenecks, which inevitably lead to lost time and missed opportunities. But instead of changing the whole approach, which by itself is not a problem, companies can use various tools to build up their brand and keep it consistent.
Realty ONE solves this by making an effort to protect the brand with the help of tools like MAXA Designs, while still empowering its agents to think outside of the box and design their own materials. They have their brand guidelines to maintain brand consistency, while everything else is left to them, all with the help of MAXA’s solution.
The use of MAXA also enables Realty ONE to scale its operations globally without fear that its marketing efforts will fall through the cracks.
To learn more about their marketing process, cooperation with MAXA, and what leads Realty ONE to stand out, check out our interview with Taylor Somera, the Senior Director of ONE Marketplace and ONE LUXE for Realty One Group International.
What Is MAXA Designs?
MAXA Designs is a cloud-based marketing and design platform created specifically for brokerages and real estate teams, like Realty ONE.
MAXA allows marketing teams to automate design creation, all thanks to its advanced AI features. In other words, agents can use the platform to automatically create print and digital marketing material.
The firm using the platform can upload and lock in brand templates to maintain consistency in marketing materials, while agents only need to focus on their own content creation.
The platform is easy to use thanks to a simple drag-and-drop editor designed for real estate agents. Additionally, they can publish content on their social media channels with a single click.
This is just the tip of the iceberg, as MAXA has a lot of other valuable features real estate brands can use, including customizable templates and custom data integration that makes it easier to input media and other data into your customized marketing solutions.
All in all, MAXA Designs is created to help companies like Realty ONE protect and scale their brands.
How Realty ONE Group Uses MAXA to Stay On-Brand
Realty ONE utilizes many, if not all, of the features MAXA has to offer, especially the ones we have just covered.
The company’s brand team sets up pre-approved templates in the MAXA platform. Then, agents log in and start customizing the content without risking a breach of the brand guidelines.
In other words, the platform is centralized, leading to a unified brand presence regardless of where the agents working on it are located. They can use it across the world, creating materials from their location, while the brand image remains unchanged.
Agents can create a broad range of materials within the platform, including listing presentations, social media graphics, postcards, and flyers.
Thanks to these and other functionalities MAXA Designs offers, Realty ONE can drastically reduce design requests and bottlenecks for the main team, making the whole company a lot more effective in its marketing efforts.
Visual Examples: Realty ONE Group Marketing in Action
Realty ONE has created countless promotional materials with the help of MAXA Designs, including social media posts, emails, flyers, postcards, signs, brochures, and more. You can check a longer list of examples in our detailed case study, while here are a few to get an idea of what you can do with MAXA.
Why MAXA Is the Choice for Modern Brokerages
MAXA Designs offers modern brokerages and real estate firms crucial benefits like brand control, agent self-service, scalable templates, customization, and automation through advanced AI.
These crucial advantages are especially advantageous for fast-growing and multi-office organizations like Realty ONE. It’s also why various other top brokerages use MAXA throughout the US.
If you’re interested in the same benefits, please don't hesitate to contact us to learn more about what MAXA can offer and to receive a price quote.
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