Marketing has always been a tough nut to crack, and it’s mostly because it’s a never-ending cycle of coming up with new ideas, implementing them, and waiting for results. You need to stay creative and know what works and what doesn’t in real estate.
To make this somewhat easier for you, we’ve prepared a long list of high-quality real estate marketing ideas that will help you boost traffic and ultimately increase conversions. Let’s take a look.
1. Do the Basics First
Before you start looking for a new idea to implement, it’s probably best to determine whether your existing strategies have covered all the nooks and crannies. Check out our full real estate marketing checklist to see if you’ve covered everything.
Branding is the most important part, and you must properly present your unique value and identify your ideal customer. You also need to ensure your website is properly designed and optimized so it can attract enough traffic and funnel potential clients. After that, it will be easier to follow with the rest.
2. Complete Your Online Business Profiles
It’s another line from the basics book, but it needs to be done, especially if you doubt that you’ve covered everything. The key platform here is Google. You need to set up and complete your Google Business Profile so people can find you through Search and Maps.
At the same time, you’ll want to create profiles on social media platforms like LinkedIn, X, and Instagram.
Lastly, don’t forget to keep your information consistent across all of these. This will avoid confusion among your potential clients and ensure they don’t doubt your professionalism.
3. Source Referrals From Local Businesses
Businesses can turn into excellent referral sources. The best part is that you probably already have some forms of partnerships with various local businesses like home inspectors, movers, photographers, insurance agents, and others.
So, why not host an event with all of them? It can be both in-person or online and centered on a real estate idea. Get to know them better and improve your relationship. This will, in turn, lead them to recommend you more and thus provide you with more referrals.
4. Offer Home Valuations for More Seller Leads
People looking to sell their home typically want to know its value. This is a good opportunity for you to acquire some new seller leads, and you can do that relatively easily by integrating a home valuation tool on your website.
You don’t have to hire developers to create one, as you can easily integrate a third-party plugin or widget into your website. Typical choices are LeadPro and Zoopla.
The tool would require them to enter their address, as well as their email address and a few other details, to receive a personalized home valuation report.
5. Create an Assets Library
Visuals are key in real estate, which is why it’s crucial to stay organized with an assets library on your website. You’ll need the right technology for the library, like a Digital Asset Management system or cloud-based storage, or you can utilize your site’s Content Management System.
Once you have the library, you’ll want to include all your branded assets, property images, lifestyle shots, videos, and team photos in it.
The larger your company is, the more crucial such a library becomes. On the other hand, if you’re at the opposite end of the spectrum and don’t have many custom images yet, you can obtain various graphics, photos, and even videos from stock libraries, whether free or paid.
6. Learn From Top Social Media Marketers and Influencers
Study what the best real estate marketers and influencers do on social media to get some inspiring real estate marketing ideas for your own social media campaigns. Naturally, do this with influencers and marketers you resonate with, not just the very best ones.
Look for the topics they cover that seem to attract the most engagement and incorporate them into your own posts. Naturally, you can’t just copy them — you should only use them for inspiration to post something that showcases your own personality and unique knowledge of the industry.
7. Create a Video That Explains Your Brokerage
The video should cover what your agency is and what you stand for. However, you shouldn’t make a video like every other real estate agency explainer video. You need to showcase your business in a unique light and present how you can meet the needs of your ideal customer.
Don’t be afraid to have fun with the video, too. Traditionally, these explainer videos are serious, but you shouldn’t be scared of letting your personality enter the mix. Potential clients want to see a unique company and real estate agents.
In other words, the video should be a healthy mix of essential information about your firm and what you offer, along with some unique traits that demonstrate to the client what makes you the better choice than your competitors.
8. Answer Questions on Your Blog and Social Media Posts
Answering questions on your blog or social media posts is essential, as it helps you build trust and credibility, while also boosting your online visibility.
Moreover, you inadvertently create evergreen content through your answers, as many of these questions will be timeless. These questions and answers are also valuable to future clients, as they are likely to find them before reaching out to your customer service, thus reducing their workload.
Some might think that in the age of AI, there’s no point in answering many of these questions. However, adding a personal touch wherever you can goes a long way toward differentiating yourself from the sea of competition.
9. Create a Blog Series on Restaurants and Entertainment
Even though your blog posts will primarily focus on real estate, you can venture slightly out of your comfort zone to cover entertainment places and restaurants in the areas where your properties are. That’s because food and entertainment are becoming increasingly important considerations among home buyers.
Yes, they can find this information on Google Maps, TripAdvisor, and Yelp, but it can take them ages to go through all the information on an entire neighborhood. A dedicated series of blog posts or a video series that does this can be a much better alternative.
Additionally, if you opt for videos, this can be a valuable addition to your video library. Plus, it will make you stand out as it’s not a common practice in the real estate industry.
10. Use AR/VR to Create Powerful Property Tours
Yes, 360-degree photos are still a good idea, but you can take it a step further by incorporating virtual reality into your property tours. VR can lead to truly immersive property tours, making them excellent for potential buyers who live far away.
As for augmented reality, you can use it to showcase the potential of an unfurnished apartment by adding furniture. This will help potential buyers visualize how the property can look eventually.
You can use both, with AR helping you create interactive and mobile-friendly previews of properties, while VR comes later to seal the deal by providing detailed tours.
11. Take Advantage of Instagram Stories and Reels
Instagram is a useful platform for everyone in the real estate niche. It’s highly visual and incredibly popular.
Besides sharing photos, you’ll also want to use Stories and Reels. You should especially focus on Reels, as they are reshared as many as 4.5 billion times a day. For a platform with 2 billion monthly active users, this is a significant number.
Reels are ideal for showcasing your listings or showing some behind-the-scenes moments, while you can use Stories to run quizzes, pools, or quick Q&As.
You can also use both Stories and Reels to run giveaways, where people are invited to comment, share, or answer a question to get a chance to win something.
12. Design and Print Marketing Material
Print marketing materials are still among the most essential real estate marketing materials you can use, despite how much the online world is taking over.
You can hand over well-designed and professionally made business cards, but you also need to focus on flyers and brochures, as both can be highly beneficial, especially when hosting open houses.
You can also put these in your property listings, in local newspapers, local stores, and more.
If you need help with the design and printing part, MAXA Designs can help you. Our design platform offers a variety of templates for you to use. You can also upload your own custom templates, personalize designs, and prepare them for widespread use.
13. Launch a Game for a TV Event or Award Show
Many companies tend to launch various types of games during major events like the Super Bowl, the World Series, and the Academy Awards, with a drinking game being a common culprit. Why not do the same?
You can create a drinking game or maybe an interactive bingo chart thematically connected to the event. Whatever you decide to do, the point is to add your company’s name or logo so people know where they found the game and remember you. Some will likely even search for you online, with many becoming leads.
14. Employ Facebook Messenger Ads
We all know the ad services that Facebook offers, but many forget that Facebook Messenger also comes with the same. These ads can be a lot more personal, making them a perfect way for you to showcase your listings and connect with local buyers or sellers.
Through your Meta account, you can set your engagement objective and then select the engagement option for messaging apps (Messenger, Instagram, or both). You also get to set various parameters like your audience and ad duration.
15. Post Tips and Ideas on Reddit
Reddit has around 1.9 monthly visits and 400 million monthly users, making it a major player in the online world. It’s often overlooked in real estate, but Reddit is still filled with numerous subreddits on various topics related to real estate, including broader issues like homeownership, home selling, and home buying.
You can use this to your advantage by finding popular subreddits that deal with the topics you’re an expert at and post tips and ideas in them on homeownership, buying, or selling properties. You can also offer advice on taxes and mortgages.
16. Create and Publish Guides, Graphs, and Charts
Visual content has always been incredibly important in real estate marketing, but it doesn’t all have to be pictures of houses and apartments.
If you have the skills or are ready to get help from a professional, you can create and publish visual content like graphs and charts, visual guides, and then add them to your blog and social media posts. These can cover various topics and stats related to your industry.
If you do research on your own or can publish third-party research, it’s always a good idea to turn many of the stats into charts, graphs, and other visuals.
17. Automate the Review-Collecting Process
It’s normal to ask for reviews from clients, but it’s also normal for your agents to forget on occasion due to their busy schedules. Or they might simply feel it’s out of place to ask for a review in the moment.
Due to all this, it’s good to automate the whole process. You can do that with the help of various reputation management platforms that offer tools for reaching out to clients to ask them for a review or testimonial.
18. Set Up a Referral System
The cornerstone of any referral system is to simply ask your satisfied clients to recommend you to their friends who might need your services.
However, you should go beyond that by taking various steps that increase the chances of your clients reaching out to others. You can provide ongoing tips and other types of helpful content via newsletters. You can also periodically provide homeowner tips to past customers.
Naturally, you can always include an invitation to them to recommend your business to others. Still, these follow-up emails are often enough to keep you in the minds of your clients and incite them to recommend you eventually when the opportunity arises.
19. Create Video Testimonials
Written reviews today are everywhere, and unfortunately, they are not always trustworthy, or they might seem untrustworthy to many. And it’s understandable, since they are very easy to fake, while companies can simply pay others to give positive reviews.
That’s why it’s a good idea to create video testimonials. They are infinitely more authentic and much harder to fake. Naturally, it will be harder to get them, since most clients will be unwilling to film themselves, but over time, you can certainly collect and publish at least a few.
It’s best to keep them short, embed them on your site, and keep them in a format friendly for social media platforms, i.e. vertical.
20. Set Up Pages for Lead Generation
If lead generation is an important part of your marketing efforts, you can create lead capture forms for your site to secure information on your leads. You can also set up squeeze pages before someone gets information on a property from your site or after they click on property ads.
Moreover, even if you do this, it’s still good to have optional forms for lead capture on various pages of your site where potential leads are seeking information.
If you need more help with lead generation, check out our tips for leveraging AI for real estate lead generation.
21. Get Drone Footage
Some of the increasingly popular real estate marketing ideas today are drone photos and videos of properties. You can achieve the same result by hiring a drone photographer and videographer to capture high-quality footage of your properties and the surrounding landscape.
It’s a good idea to go beyond the property to show potential buyers the entire home and the surrounding area, so they can see what’s in the neighborhood. You can embed the footage into your listings on your site or send it directly to potential buyers.
22. Utilize an Email Newsletter
Email newsletters can be very beneficial for anyone in the real estate industry. Their importance in overall marketing plans hasn’t changed for a long time.
Naturally, they are a long-term project, as you continually need to build your email subscriber list, but the bigger it gets, the more beneficial it becomes.
A newsletter will help you stay top of mind with your clients and attract new ones. That’s why your newsletter emails should include a mix of content, including industry news, neighborhood news, listings, and expert knowledge on selling and buying properties.
Once again, Maxa Designs can be of use here, as you can utilize our platform to design professional newsletters that convert.
23. Provide Education and Resources
Like many real estate professionals, your team and you undoubtedly possess a wealth of knowledge that you can share with others. What’s more, you certainly have a lot of unique advice and tips you can give, which is why it’s always good to do the same in various ways.
You can start a podcast, create downloadable checklists for first-time buyers, host webinars, create a handbook with real estate terminology, and much more.
24. Create a Localized Market Quiz for Your Site
What we’re talking about here is a local market quiz where you’ll have questions with multiple answers on something interesting about that market. Perhaps questions about famous people who were born there or lived in the neighborhood. Or maybe something specific about the location’s history.
You can also go beyond the local. You could create a quiz about the ins and outs of selling or buying a home.
You can embed the quiz on your site and share it via social media or through newsletters to get people to take it.
25. Give Interesting Gifts When Closing Deals
Most realtors offer closing gifts, but they typically focus on promoting their business, which can sometimes be off-putting and won’t incite the client to recommend you.
It’s much better to focus on the gift itself and try to offer something practical and memorable that will definitely encourage many to recommend your business.
If you’ve sold a house, why not give a gift basket with essentials like kitchen towels, or maybe a pancake mix, or a bottle of champagne to the buyer? You could also offer hardware store gift cards or maybe a smart home device like a doorbell or smart speakers.
Bottom Line
Successful real estate marketing is all about making consistent effort, staying creative, and using the right tools. If you implement several or all of these powerful real estate marketing ideas, you’re bound to boost your site’s traffic, generate leads, and ultimately increase your conversions.
Start implementing them to enhance your marketing efforts, and get in touch with us to learn more about these and other ideas, or get help from MAXA Designs.
