AI tools are transforming the real estate market in ways that go beyond just using LLMs to create texts for your social media posts. We are talking about automation, lead generation, and nurturing those leads, as well as using AI-powered chatbots that can handle calls and provide customer support on their own.
When you think of AI lead generation in real estate, think smarter targeting, quicker lead qualification, and ultimately, higher conversion rates. In this article, we’ll break down four easy-to-understand ways you can put AI to work in helping you spend less time chasing leads and more time closing deals.
Why AI Is a Powerful Tool for Real Estate Lead Generation
Traditional lead generation in real estate feels like you are playing darts in the dark. Sending email to everyone doesn’t have nearly as decent conversion rates as it once had, not to mention cold calling, with countless hours of sifting through data sheets to scrape for leads. Imagine a scenario where you are chasing three “promising” leads all afternoon, only to discover two of them were just browsing and the third one bought a place elsewhere.
AI is there to flip the script. And we don’t mean the script for the cold call, but the entire approach.
- Faster Lead Qualification — AI tools can analyze swaths of data in seconds, so you can filter out the tire kickers from actual prospects based on their behavior, demographics, and intent, all in real time.
- Smarter Targeting — With machine learning, it is becoming easier to predict and identify who is most likely to make a purchase and even sell.
- Non-stop Engagement — Virtual assistants can handle inquiries and even schedule showings without your direct involvement.
- Personalized Outreach — Tailored messages simply resonate more, and with AI, crafting better messages that increase response and conversion rates is easier than ever.
4 Tips to Leverage AI for More Real Estate Leads
These are the top four tips to leverage AI in real estate, not just to generate leads, but to nurture them into closed deals.
1. Add AI Chatbots to Capture and Qualify Leads 24/7
AI chatbots can engage prospects in real time, ask key qualifying and personalized questions (“Are you looking to buy or sell?” “What’s your timeline?”), and instantly route hot leads to you or your team.
First of all, their response times are much faster. Take Tidio’s Lyro — an AI agent that responds in under 6 seconds with reliable answers extracted from the data feed you provide. No made-up stories and repetitive answers. For example, it can handle inquiries such as “Is that condo on West Fullerton Avenue in Lincoln Park, Chicago, freshly renovated or not?”
They work best when placed on high-traffic pages, like property listings, neighborhood guides, and your contact page, where visitors already have intent. For example, a chatbot can pop up on a neighborhood guide to offer a downloadable asset for the entire city, offering your visitor a chance to explore other neighborhoods. There, you can carefully place your listings, with all the contact information needed.
2. Use Predictive AI to Prioritize High-Intent Prospects
Not all leads are created equal. Don’t forget that some are ready to sign tomorrow, while others, well, they are just daydreaming. Predictive AI helps you tell the difference by analyzing online user behavior. Here, we are talking about repeated listing views and users saving multiple properties, or returning to your site several times in a week.
This lets you focus your time and energy where it matters most. For example, if your AI-powered CRM notices that a prospect has saved three luxury condos and spent 15 minutes reading your neighborhood market report, it can flag them as “high intent” and prompt you to act.
This saves you the trouble of chasing cold leads and gives you the room to give the clients a call, offer to do a private tour of the properties they are interested in, and strike the iron while it’s hot.
Platforms like HubSpot or Salesforce with AI-based lead scoring can seamlessly integrate this into your workflow. Here’s how HubSpot’s lead scoring works. First, it analyzes the data from past customer interactions and the leads you converted. This way it can recommend precise scoring criteria, factoring in both fit (business type, size, revenue) and engagement (site visits, email opens, property views). If it works, don’t fix it.
These scores appear directly in each contact’s CRM record, so your marketing team can do data-backed follow-ups and craft outreach campaigns tailored to each client in particular.
3. Automate Personalized Follow-Ups with AI Writing Tools
“I just wanted to check in” isn't the kind of message that makes buyers think, “ha, what a kind real estate agent.” You need custom emails and texts based on the lead’s behavior, their preferences, and stage in the buying process. You wouldn’t approach someone who’s just opened one random listing on your website the same way as you would the one you’ve given two private tours of, right?
AI chatbots are now able to come up with messages like “Hi John, I noticed you saved two 2-bedroom homes in Brooklyn — would you like me to send you a few similar listings that just hit the market?”
The trick is to make the outreach feel personal and not automated, even though the users will know it’s not. It goes to show that you went the extra mile to offer the best possible experience, which will be reflected in the open and response rates.
Pair that with MAXA’s design automation, and you have both the message and the look nailed down. With MAXA, you can strategize on content organization and create categories and content specific to certain user groups based on your set rules. Moreover, you can lock in critical brand elements like logos and fonts, and import dynamic data feeds ranging from MLS property details and neighborhood market stats to recent testimonials and mortgage scenarios.
All of these elements lead to the creation of automated marketing packages with marketing materials for real estate, such as property listings, social media posts, and market reports, that you can share on social media, send as email newsletters, or print on demand.
4. Create Better Ads and Listings with Generative AI
Millions of ads get published daily, especially with Google Ads and Meta Ads with their massive reach, so standing out in that sea of advertising content is no small feat. Luckily, you don’t have to be a master of words to appeal to users. You need AI tools. ChatGPT, Jasper, or MAXA’s AI writer can create human-like responses based on your prompts, enabling you to produce compelling ad copy and property listing descriptions, as well as multiple variations for Facebook or Google campaigns.
AI can generate high-quality options in minutes. You can then use A/B testing to see which descriptions drive more clicks, inquiries, or booked showings so that you can refine your messaging based on what worked best and generated the most interest.
MAXA has a way of pairing its AI-generated copy with branded, MLS-powered templates for ads, flyers, and social posts so everything looks polished and professional. It’s a step towards a more consistent branding and ads that actually have the potential to convert, not just beat around the bush.
Conclusion
Whether you want AI chatbots that greet visitors to your website or AI-powered systems that analyze user behavior to spot those buyers and sellers ready to get in on the action, AI automation is the key to lead generation in real estate. Add in AI-powered follow-ups that feel personal and polished into the mix, and those generative tools for writing ads that will make you feel like you are channeling your inner David Ogilvy, and you’ve got a lead machine.
If you are looking to add efficiency and consistency to your brokerage, MAXA is there to help. With our automation and AI capabilities that bring everything from dynamic data feeds to branded marketing packages, you can streamline your process, protect your brand, and close more deals without adding more workload. Reach out to our agents and get a personalized offer today.
