2025 Top Tech for Brokerages by Inman and T3 Sixty for Marketing Center, Content Marketing, and AI.
Baird & Warner, Chicago’s oldest and most respected real estate firm, found itself constrained by an in-house marketing platform that couldn’t keep pace with agent expectations or modern creative needs. Agents were drifting toward outside tools like Canva, while the marketing team faced growing demands for customization, faster turnarounds, and brand protection.
Partnering with Maxa allowed Baird & Warner to transition from a rigid, internal system to a flexible, agent-friendly design platform. Within months, they streamlined workflows, automated listing packages, and unified their brand across 28 offices. Adoption soared, and marketing evolved from a reactive department to a strategic enabler.
“Maxa gave us a platform that our agents not only use, but love. It’s a game-changer for adoption and brand consistency.”
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“Agents couldn't move things around or customize layouts the way they wanted. They'd get frustrated and just use Canva instead."
— Kylie Veazey, Marketing Production Manager
“Our homegrown system wasn't necessarily helping us. We needed something scalable and intuitive—something agents would actually want to use."
— Lisa Jochaniewicz
When Peter Maitland discovered Maxa at a conference, the team realized nearly every feature agents had requested already existed: flexible editing, automated packages, and end-to-end print integration.First Team needed collaborators, not software.
'Baird & Warner wasn't just buying software—they were building a partnership centered around their agents.'
— Daniela Schmidt
Maxa offered creative freedom and compliance controls—something Delta and their internal tools couldn't match.
Full go-to-market: trainings, portal, manager-first rollout.
Agents from multiple offices tested templates early and shaped refinements.
Kylie led 24 office workshops where agents created collateral in real time.
Maxa supported the rollout directly when Kylie went on leave—ensuring momentum.
95% of productive agents active by spring. 75% overall adoption within six months.
Measurable results that transformed the business
Our homegrown system wasn't helping us. We needed something agents actually want to use.
— Jochaniewicz
Adoption doesn't happen by accident—it happens when your vendor becomes part of your team.
— Jochaniewicz
Agents even asked for old folders to be digitized in Maxa. That's when you know adoption is real."
— Jochaniewicz
They had the brand and the scale, but needed a platform to match their reputation.
— Schmidt
Maxa became the living home of our brand.
— Jochaniewicz
The adoption rate in the first month was unheard of. Agents actually wanted to use it.
— Marketing Team
Agents requested digitization of older office templates—proof of deep adoption and trust.
No heavy development needed; the brand scaled instantly through Maxa's flexible library.
The rollout aligned perfectly with Baird & Warner's rebrand. Maxa brought their new identity to life inside a unified template library.
A Culture of Empowerment
“Maxa gave us a platform that our agents not only use, but love. It’s a game-changer for adoption and brand consistency.”
— Kylie
When agents can design in two minutes, that's empowerment.
— Burzynski
Flexible Freedom with Smart Guardrails
Logos and disclaimers stayed protected
Full creative freedom for agents
Empower agents, maintain standards
— Schmidt
This balance led to increased usage and stronger brand expression across all touchpoints.
"Consistency doesn't mean uniformity—it means clarity."
— Jochaniewicz
A Relationship That Keeps Growing
Custom solution built specifically for Baird & Warner’s needs
Beta testing new features before
anyone else
Their feedback actively shapes Maxa’s development
"They've become part of our product development loop.
— Burzynski
What the Baird & Warner journey teaches the industry
"Change is hard—but when it makes life easier, adoption follows naturally."
— Veazey
We will contact you within 24 hours to coordinate with our brand directors (onboarding specialists). In our demo we will cover current challenges, company goals, questions you may have, and MAXA solutions.
You can also schedule a demo with our team here >>.
Katie Rosier
Brand Director @ MAXA
Erik Gallardo
Brand Director @ MAXA
Daniela Schmidt
Brand Director @ MAXA
