2025 Top Tech for Brokerages by Inman and T3 Sixty for Marketing Center, Content Marketing, and AI.
As Berkshire Hathaway HomeServices Florida Properties Group scaled its listing marketing, the team needed more creative flexibility and a way to support agents without adding extra platforms or costs.
Through MAXA, the brokerage launched Automated Marketing Packages — a centralized solution that gives agents a full suite of pre-populated, customizable assets including flyers and social graphics, all organized in one place. The rollout was treated like a full marketing campaign, complete with teaser content, cross-training, and structured onboarding to drive adoption.
The impact has been significant: content production increased 7x year-over-year (from 6,141 designs in 2024 to 44,479 in 2025), with 60% adoption, 700+ active users, and access to 2,800+ templates. Agents can now quickly personalize and duplicate designs without needing design expertise, while the lean marketing team spends less time on workarounds and more time on high-level initiatives. As Clark put it, "Everyone wins”.
"The Automated Marketing Packages has been a major upgrade for both our agents and our marketing team. Agents now have everything they need in one organized package - pre-populated, easy to customize and ready to go. It's saved them time and eliminated the need to recreate assets from scratch. For our lean marketing team, it's meant fewer workarounds and more time to focus on high-level initiatives. Everyone wins.”
— Christie Clark, Marketing Director
As the brokerage scaled its listing marketing, the team needed more creative freedom and flexibility than traditional marketing tools allowed. Existing solutions limited how many templates could be offered and made it difficult to support agents at every stage of a listing. At the same time, the marketing team wanted to meet agents where they already worked - without adding another platform or creating more manual work.
We were looking for something that gave us more creative freedom, not just in how templates looked, but in how many we could offer across different stages of a listing.
— Christie Clark, Marketing Director
Through MAXA, the team was able to strategically scale listing marketing while still giving agents control. The Automated Marketing Packages provided a centralized, easy-to-use solution within MAXA, allowing the marketing team to offer a full suite of customizable assets - flyers, social graphics, and more - organized in one place. Agents could quickly personalize designs, duplicate what worked, and move through the listing process faster without needing design expertise.
"From the resources that were available to training our trainers first…it was really just like an all hands on deck to make sure everyone knew the platform"
Measurable results that transformed the business
To encourage adoption, Clark's team approached the rollout of MAXA like a full-on marketing campaign of its own, creating hype-building moments with teaser videos, cross-training, internal documentation and early hands-on wins in the room during onboarding sessions.
Clark's team continues to create momentum through recurring "collateral drops" on a structured, ongoing content release schedule to keep agents actively engaged with the system and to support consistent prospecting, social media management and print marketing. While templates within MAXA were left unlocked so that agents could lean into their individual branding elements, some essential elements were locked down to ensure compliance.
"The Automated Marketing Packages has been a major upgrade for both our agents and our marketing team. Agents now have everything they need in one organized package - pre-populated, easy to customize and ready to go. It's saved them time and eliminated the need to recreate assets from scratch. For our lean marketing team, it's meant fewer workarounds and more time to focus on high-level initiatives. Everyone wins."
— Christie Clark, Marketing Director
We will contact you within 24 hours to coordinate with our brand directors (onboarding specialists). In our demo we will cover current challenges, company goals, questions you may have, and MAXA solutions.
You can also schedule a demo with our team here >>.
Katie Rosier
Brand Director @ MAXA
Erik Gallardo
Brand Director @ MAXA
Daniela Schmidt
Brand Director @ MAXA
