Are Email Newsletters The Biggest Marketing Tool You’re Not Using?
Since the dawn of social media and digital publications, it could be easy to assume that the humble email newsletter is almost an obsolete, archaic tool in anyones’ marketing arsenal, with the focus being more on these new “titans” of the digital world in the way associates communicate with their sphere of influence and existing clients. However, since that rather bizarre year of 2020, 81% of associates are using email as their primary approach in their marketing toolkit, a number that has tripled in only 2 years, so with this kind of statistic, it would be wise to accept that there is a good reason for this data.
Over 60% of realtors want to improve their email campaigns and CRM, with only 35% saying they are confident with their online marketing skills”
With these kinds of figures, it’s also interesting to note that over 60% of realtors want to improve their email campaigns and CRM, with only 35% saying they are confident with their online marketing skills. Not surprising when you consider that it’s a reliable and efficacious way of connecting with clients. By utilizing email marketing it means you aren’t missing out on valuable leads. Surveys demonstrate that consumers favor email as their preferred means of contact.
A well composed, personalized and scheduled newsletter is a powerful marketing technique every associate needs to use that nurtures new leads into clients. Considering so many associates are using email as a communication means, competition is pretty fierce, therefore creating a strong brand identity without limiting your worth, that your sphere will instantly recognize, will go a long way to assist you in standing out amongst the noise.
With conversion rates 3x as high as social media, it's estimated that when used on a regular basis, email marketing creates 50% more leads”
Whilst phone calls may have their place in the lines of communication, email newsletters are so much more efficient with the ability to include many extra details that new and existing clients can re-explore when they wish and associates can remain in contact with them easily and regularly. With conversion rates 3x as high as social media, it's estimated that when used on a regular basis, email marketing creates 50% more leads,with these leads generating sales that are around 20% higher in value.
Add in reports of a 15%-17% ROI and it’s obvious that when done well, email newsletters are highly effective and the most lucrative means of marketing. It also makes it understandable to have something that captures the audience starting with the subject header, 33% of email recipients say that this alone will determine whether or not they open the email. We can also see from the 22% open rate that this could be much higher and so strong and cohesive brand identity is imperative.
Here at MAXA designs we have taken our wealth of design knowledge within the real estate industry and applied it to the launch of our HTML email newsletter designer.”
Looking at the figures and all the pros of email newsletters as a superior means of marketing, here at MAXA designs we have taken our wealth of design knowledge within the real estate & mortgage industry and applied it to the launch of our HTML email newsletter designer. Being able to create custom email marketing templates with ease is an absolute game changer, allowing the associate to remain consistent in their communication.
Making it effortless to have branded, eye-catching and appealing layouts ready to send and designed responsively to work on mobile or desktop. The competition isn’t so fierce when you are the competition.