Treating associates as valued assets, not just another cog in the industry wheel is paramount to ensuring enduring relationships. The top brokerages take this one step further by putting an emphasis on nurturing associates through training and offering access to the latest marketing innovations and technologies, with continuing support, enthusing associates to thrive within the company whilst creating their own ‘brand’.
Ready to use content, adaptable to the associates needs, supports them in promoting their business to exactly the right area.”
Productive and enthused associates make successful associates. Top brokerages tend to be more “agent-centric”, with the focus not on the broker as a brand, but on the agent or loan originator, allowing associates the power to create their own “identity” using available (customizable) tools and the newest technologies, whilst still remaining company compliant.
Enabling them to stay up to date with training and coaching keeps them informed of what is relevant to the current market and they can adjust their assets accordingly. When associates have the right tools and understand how to utilize them, they can run a successful business in any market. Ready to use content - adaptable to the associates needs, supports them in promoting their business consistently with in brand compliance.
These 2 examples point to the fact that print ads can be used as a more target specific medium and tailored to their chosen audience.”
As 63% of property buyers make an offer without seeing a property in real life, applying high converting print and social media advertising for listings is crucial to funnel leads. Employing a balance between digital and print ads catalyzes a multi faceted approach which gives listings more exposure and allows associates to target different market segments and demographics. Print advertising still very much has its place amongst all the digital magazines available offering a great ROI. For example, 67% of people will be more likely to take the time to read a direct mailer magazine and as a side note, agents report a 15%-17% ROI.
Luxury consumers still love the allure of a glossy, tangible, magazine ad.
What does this tell us? These 2 examples point to the fact that print ads can be used as a more target specific medium and tailored to their chosen audience. A millennial demographic, 90% of whom use social media frequently will be more drawn to digital magazine ads, so we see why the top brokerages aid in helping agents with print and digital ads to enable them to capture and convert as many leads as possible, especially as the market is now so fiercely competitive and the necessity to stand out has never been greater.
An experienced mentor is one that not only coaches associates into becoming successful, but one that connects with you and is a source of inspiration.”
There is no getting away from it, it’s imperative to have a strong social media presence, with the 2 top social media platforms being Facebook and Instagram, however, only 47% of agents feel confident with their social media skills and 80% want to grow their social media channels. It’s not a case of one size fits all, different channels need entirely distinct approaches, what you post on Instagram, you probably wouldn't post on TikTok, let's say. It can become quite a minefield knowing what to post, when and what content for which platform and not all associates are creatively inclined.
Top brokerages offer mentorship which can include some form of social media training. More often, the mentoring will be focused more on the business side with associates “shadowing” listings and buyer presentations. Role playing is applied and associates can learn valuable information about transaction flow and negotiating. Mentors will walk them through different processes from transactions to contracts. An experienced mentor is one that not only coaches associates into becoming successful, but one that connects with you and is a source of inspiration.
As we have seen from the above, there are many ways to connect to potential clients through marketing tools and technologies and it can be quite overwhelming to know what to do, when to do it and how to create inspired and powerful branded communication that is results driven and delivers success after success. MAXA has everything necessary to make even the most creatively challenged associate feel confident in actualizing their personal brand and delivering high quality content with ease and brokerages can be assured that everything within MAXA’S vast catalog of marketing implementations will remain brand compliant always.
MAXA has everything necessary to make even the most creatively challenged associate feel confident in actualizing their personal brand”